Franchise Opportunities

Royal Enfield

No. of Franchise Outlets: 250
Investment: Rs. 50lac - Rs. 1 Cr.

Business Details

Join the name that is known for manufacturing quality bikes that are worldwide famous for their reliability and toughness – Become Royal Enfield Franchisee

Royal Enfield out of its works based at Redditch, Worcestershire. The legacy of weapons manufacture is reflected in the logo comprising the cannon, and the motto "Made like a gun". Use of the brand name Royal Enfield was licensed by the Crown in 1890.

In 1909 Royal Enfield surprised the motorcycling world by introducing a small Motorcycle with a 2 ¼ HP V twin Motosacoche engine of Swiss origin. In 1911 the next model was powered by a 2 ¾ HP engine and boasted of the well known Enfield 2-speed gear. In 1912 came the JAP 6 HP 770 CC V twin with a sidecar combination. It was this motorcycle which made Enfield a household name. 1914 saw the 3 HP motorcycles this time with Enfield’s own engine which now had the standardised Enfield paint scheme of black enamelled parts and green tank with gold trim.

The Indian Connection

Royal Enfield motorcycles were being sold in India ever since 1949. In 1955, the Indian government started looking for a suitable motorcycle for its police forces and the army for patrolling duties on the country's border. The Bullet 350 was chosen as the most suitable bike for the job. The Indian government ordered 800 of these 350 cc motorcycles, an enormous order for that time. Thus In 1955, the Redditch Company partnered with Madras Motors in India to form what was called 'Enfield India' to assemble these 350 cc Bullet motorcycle under licence in erstwhile madras (Now called Chennai). As per their agreement Madras Motors owned the majority (over 50%) of shares in the company. In 1957 tooling equipment was also sold to Enfield India so that they could manufacture components and start full-fledged production. The Enfield Bullet dominated the Indian highways and with each passing year its popularity kept rising.

Why Royal Enfield?

  • Set up has a wide network of 11 Brand Stores, 180 dealers in all major cities and towns, and over 100 Authorised Service Centres.
  • The Company also exports motorcycles to 31 countries like the USA, Japan, UAE, Korea, Bahrain, UK, France, Germany, Argentina and many other countries
  • Have 25 importers and over 200 dealers across the globe.

Franchise Facts:

  • Area Required: 4000 sq. ft.
  • Investment: Rs. 50lac - Rs. 1 Cr.
  • Franchise/Brand Fee: Rs.100,000
  • Royalty/Commission: 5% of vehicle sale

Franchisor Support:

  • Marketing support & advertisement assistance
  • Site selection assistance is provided to the franchisee
  • Detailed operating manuals will be provided to franchisee
  • Field assistance is also available for the franchisee
  • Franchisee training done at Chennai & Chandigarh

Advantages of Franchise:

  • Established brand name & logo
  • Present IT system will be included in franchise
  • Great returns on investment
  • Proven business model for success

Join the finest and brightest of teams in the country as a franchisee now!

Thanks & Regards

Royal Enfield Team

Apply for franchise

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Investment Details

Start-up Location : 1956

Date Commenced Frachising / Distribution : 1956

Are you looking for Franchise?

Unit

Area Investment Franchise/Brand Fee Royalty/Commission

Store Wise Rs. 50lac - Rs. 1 Cr. Rs.100,000 5% of vehicle sale

Master / Multi Units

Area Investment Unit/Brand Fee Master/Brand Fee Royalty/Commission

City Wise Rs. 50lac - Rs. 1 Cr. Rs.10000o Rs.100000 5% vehicle

Are you looking for Trade Partners (Dealers, Distributors, MBOs, Retailers)?

Types of Channels Investment Margin Area Requirement

Dealer Rs. 50lac - Rs. 1 Cr. 5% of vehi 4000 sq.ft( 1500 sq.ft for showroom & 2500 sq.ft f

What areas are available for Unit franchise? : Nationwide

Where are you looking for expansion?

North West East South Center Union Territories

New Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttaranchal, Uttar Pardesh Gujarat, Rajasthan, Maharashtra, Goa Assam, Meghalaya, Mizoram, Tripura, Arunachal Pradesh, Manipur, Nagaland, West Bengal, Sikkim, Orissa Kerala, Karnataka, Tamil Nadu, Andhra Pardesh Chhattisgarh, Madhya Pradesh, Bihar, Jharkhand Pondicherry, Chandigarh, Lakshadweep, Daman and Diu

Is there exclusive territorial rights given to a unit franchise? : No

Are any performance guarantees given to unit franchisees? : No

What is the anticipated percentage return on investment? : 15%

What is the likely pay back period of capital for a unit franchise? : 18 months

Are there other investment requirements? : MArketing field activities

Property Details

What type of property is required for this franchise opportunity? : Upper ground floor with double height

Floor area requirement : 4000 sq.ft . (1 Sq Meter = 10.76 Sq Ft.)

Preferred location of unit franchised outlet:? : High Street

Training

Do you currently have detailed Operating Manuals for franchisees? : Yes

Where is the franchisee training done? : Chennai & chandigarh

Is field assistance available for franchisees? : Yes

Will someone from Head Office assist me when I open my franchise? : Yes

What IT systems do you presently have that will be included in the franchise? : Yes

Other Details

Do you have a standard Franchise Agreement? : Yes

How long is the franchise term for? : Life time

Is the term renewable? : Yes

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