JUST DOGS / your pets unleashed

Company Summary
Just Dogs Superstore and Spa is a new company that will provide high-level animal care and customer service in the following categories:
• Pet Sales
• Food and Accessories Sales
• Pet grooming and Spa
• Boarding
• Pet Training
• Pet Transportation
• Animal behavior classes.
• Pet portraits.
• Gift shop.
• Combine facility with a local veterinarian.
• Special events.
• Special requests.
• 24 hour service.

Just Dogs Superstore and Spa wants to set it apart from other animal service facilities that may offer only one or two types of services. While talking to several pet owners, I have come to realize they desire the services I am proposing, but are frustrated because they must go to several different businesses. The focus of Just Dogs Superstore and Spa is total solutions for the pet owner. However, the services we provide will be above and beyond what our competition can offer.
Our business atmosphere will be clean, friendly and upscale where customers will be comfortable leaving their pets.

What will set Just Dogs Superstore and Spa apart from the competition is our commitment to provide these services in one convenient location.

Strategy and Implementation Summary
Emphasize Customer Service
Just Dogs Superstore and Spa will differentiate themselves from other animal care facilities. We will establish our business offering as a clear and viable alternative for our target market.
Build a Relationship-Oriented Business
Build long-term relationships with clients, not just an occasional visit. Let them become dependent on Just Dogs Superstore and Spa to help out in many situations. Make them understand the value of the relationship.
Focus on Target Markets
We need to focus our offerings on the busy professionals, who want to save time to enjoy convenience, multiple services, and total satisfaction of services.
Differentiate and Fulfill the Promise
We can't just market and sell service and products, we must actually deliver as well. We need to make sure we have the knowledge-intensive business and service-intensive business we claim to have.
Competitive Edge
Just Dogs Superstore and Spa starts with a critical competitive edge: There is no competitor that can claim several multiple services, and customer convenience at one location.
Pricing Strategy
Just Dogs Superstore and Spa will be priced at the upper edge of what the market will bear, competing with similar types of services in the area.

Just Dogs Superstore and Spa is a full-service Pet Business dedicated to consistently providing high customer satisfaction by rendering excellent service, High Quality Pets, quality pet care, and furnishing a fun, clean, enjoyable atmosphere at an acceptable price. We will maintain a friendly creative work environment which respects diversity, ideas, and hard work.
The timing is right for starting this new venture. Animals are playing a larger role in our lives, and working people are choosing to provide them with a good life. Loving families with active pets and an active conscience are in search of better lives for their pets and peace of mind for themselves, causing busy animal lovers to flock to an ever-growing number of Pet shops, Pet spa’s and Animal care facilities across the nation. For customer convenience, in addition to Pet Sales Just Dogs Superstore and Spa will include Pet Accessories, Food, Boarding, in-home care, pet grooming and Spa, animal behavior, gift and pet specialty products, 24 hour service, and special requests, all at one facility.
Ashish Anthony, brand owner, has worked at a high paced, customer service oriented profession at a Multinational companys for seventeen years. He has earned the respect of his colleagues through hard work and dedication. His Wife is a groomer and Pet Services specialist trained by a top groomer from Canada. Ashish Anthony cares for pets, and at any given time there have been 10 or more animals living in his home. From business colleagues to friends surveyed, Ashish Anthony has what it takes to make this venture extremely successful. He will count on his reputation to exceed expectations while continuously establishing an active client base.
To achieve our objectives, Just Dogs Superstore and Spa is seeking long-term Franchisees.
P.S :We are also Franchising Just the JUST DOGS SPA total investment 6 Lacs ( excluding Space and Interiors) call for Separate discussion on the same.