Hamleys opens in Chennai

Hamleys, a London-based toy retailer has set its new store in Chennai at Express Avenue Mall. Chennai store is Hamleys’ second in India.

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Feb 03, 2011 | comments (0) |

Hamleys opens in Chennai

Hamleys, a London-based toy retailer has set its new store in Chennai at Express Avenue Mall. Chennai store is Hamleys’ second in India. Bijou Kurien, President and CEO Lifestyle, Reliance Retail Ltd said, "We at Reliance are delighted to open our new Hamleys store in Chennai. Hamleys has a rich heritage and is a child’s delight. Our first store in Mumbai was received enthusiastically by children and parents in Mumbai and continues to delight customers there. We hope that our new store in Chennai will receive the same kind of response here. With its wide range of toys and a complete experience of entertainment, fun and magic we are sure kids and parents alike are going to feel it’s 365 days of play at Hamleys!’’
Hamleys in franchise agreement with Reliance Retail entered India in 2010. Reliance Retail is likely to advance Rs 125 crore for the proposed expansion by which 20 Hamleys stores are to be opened in India in 14 cities over the next seven years.
The Chennai store is 11,000 sq.ft and smaller than Mumbai store which is 21,000 sq.ft.
The new Hamleys store at Express Avenue has varied collection of toys for girls and boys. The store promises to captivate all children with its attractions like Barbie Doll House, Racing Track for RC Cars, London Double Decker Bus, Safari Jeep, Petals & Pods-Play area for infant and pre-school children, Bear Tree House, Candy Shop and much more. Most of the merchandise is sourced indigenously and rest of 40 per cent is imported. Hamleys Academy in London provides training to the staff and they are employed there for a certain period before their appointment to the Indian stores.

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