Franchiseindia

TVS Shriram Growth Fund with base location at Chennai has infused funds in restaurant business of chef Sanjeev Kapoor and Better Value Brands Private Limited. The venture is named as Indian Cookery Private Limited (ICPL). The company plans to open 300 outlets by franchising, ownership and self management with in five years. The amount of investment was not disclosed by TVS Capital Fund.

Indian Cookery already has several restaurant ventures namely The Yellow Chili, Khazana &Indii . It runs 16 ‘The Yellow Chili’ restaurants in Mumbai, Bangalore, Hyderabad, Guhawati, Ludhiana, Ahmedabad, Bhuj, Panchkula, Jalandhar, Pune & NCR. It aims to operate additional outlets in Chandigarh, Kolkata, Ludhiana, Kathmandu, 4 in Bahrain, 8 in Saudi Arabia. Indian Cookery has 2 Khazana restaurants in Dubai and Doha, Qatar and is planning to open 3 in Saudi Arabia.
Better Value Brands owns brands like Talwalkars Better Value Fitness, Brainworks Learning System (a playschool firm).
Earlier also, TVS Shriram Growth Fund had put Rs 50 crore in Om Pizzas & Eats Private Ltd, Indian franchisee of worldwide chain of Papa John’s Pizza, Chili’s Grill & Bar and The Great Kabab Factory towards its investments.

ICPL seeks be one of the top 5 Indian brands in coming 5 years on global level.