Sefam was established in 1985 with the launch of its first brand 'Bareezé'. Bareezé's singular mission, and at time Sefam's was to create beautiful, desirable fabrics equal to the best in the world, yet made in Pakistan. Prior to Bareezé's entry into the market, amazingly, the concept of a locally made quality fashion product did not exist. All the best markets only sold and foreign fabric and foreign goods.
Opening the first store in shadman market, Lahore in 1985, Bareezé sought to change this perception. The first collection sold out in a matter of days and very soon the store had garnered the image of being a store which sells quality imported fabric claiming it to be local.
Soon after, another Bareezé store was opened and then another and another. Currently, Bareezé sells from and operates 57 stores nationwide and another 10 globally.
Bareezé has the distinction of being the first Pakistani chain store as well as the first Pakistani brand to go abroad (Dubai in 1995).
Sefam has since broadened its vision from qua lity, desireable fabrics to quality desireable clothing for all categories of consumer.
Currently sefam operates 5 brands and a total of 321 points of sale 107 location to this, sefam's brands also sell exclusively at another 10 locations worldwide.
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