SERRA International to set up Reggio Emilia inspired pre-schools across India

A relatively new trend in the market, pre-schools are slowly gaining more importance as awareness about the need for high quality learning during the formative years is growing among parents in the country. The demand for quality pre-schools is set to rise even higher as Pre-school industry in India with a current estimated size of  Rs. 7000 crores, is expected to top $ 1 billion by 2012, clocking a growth of over 28 percent per year.
Taking up the challenge of providing world-class early childhood education to children across India, Edvance Pre-schools has set up SERRA international pre-schools, the only pre-school chain in India with an international joint venture partnership between Mumbai-based Edvance Pre-school and Singapore-based EtonHouse International Education Group.

EtonHouse is well-established across South Asia with 52 schools and pre-schools across Singapore, China, Indonesia, Malaysia, Korea, Vietnam and Japan with a combined strength of over 3000 students from 54 different nationalities. "We set up SERRA International Pre-schools in India to deliver the global standards of EtonHouse pre-school learning to the maximum number of children in the country. We believe in an educational philosophy that respects children and encourages them to follow their interests while pursuing their academic goals. It is therefore of critical importance that our schools offer environments wherein teaching and learning are joyful experiences," says Ng Gim Choo, Group MD - EtonHouse International Group - Singapore.

SERRA International pre-school has already made its mark by setting up 27 franchise pre-schools across major metropolitan cities in India such as Mumbai, Delhi, Bangalore, Pune, Indore, Ahmedabad, Baroda, Aurangabad, Ahmednagar. SERRA offers unique Pre-school, Child Care and Mother-Toddler programs with a curriculum inspired by globally accepted best teaching/learning practices such as Inquiry-based learning and the Reggio Emilia educational approach of northern Italy. With the help of knowledge partner, EtonHouse, SERRA Pre-schools will be the first in India to access international curriculum resourced from across the world, highly qualified teachers who are trained by international ECE experts, cutting edge approaches in teaching/learning practices, age appropriate toys and equipment and latest global research and development in the field.

The SERRA experience encourages strong moral, social, emotional and physical development, helping fledgling toddlers evolve into enthusiastic citizens who face the world with confidence. “At SERRA, the environment is carefully planned and well-researched provocations are set up by teachers to encourage children’s natural curiosity. Teachers help children to drive their own learning and make meaningful discoveries,” says Anshul Arora, Director, SERRA International Pre-schools.

Taking a giant leap, SERRA now intends to cater to many more quality conscious parents by expanding the pre-school network to other cities across the country and welcomes like-minded individuals who have the passion and dedication to bring world-class early childhood education to the country.

Why start a Pre-school?
• Recession free business venture
• Growing demand for quality early childhood education
• Debt free industry as fees are collected in advance
• Make a social impact through a rewarding financial venture

The SERRA Franchise advantage:
• Highly promising educational venture, conceptualized and operated by alumni of the Harvard University, IIT and IIM
• Only Pre-school chain to have a global edge with an international joint venture partner, EtonHouse International Education Group – Singapore
• Research-based curriculum inspired by world renowned Reggio Emilia Approach and Inquiry-based Learning
• Access to an international curriculum resourced from across the world, globally accepted best teaching/learning practices

We offer:
• Unique Programs - Pre-school, Child Care and Mother - Toddler
• Support of a professional corporate establishment and an international partner
• Support in recruitment and training of teachers and support staff
• Assistance in marketing, advertising and promotion of the school
• Guidance in effective implementation of systems and quality control
• Continuous monitoring and upgrading of the curriculum
• Lucrative returns on investment

You require:
• Passion for early childhood education
• Desire to make a difference to the society
• Capacity to invest 12-17 lakhs
• Minimum 2,000 sq. ft. space

 

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