Franchise Opportunities

Adani Wilmar Ltd.

Grocery Stores

No. of Franchise Outlets: 20-50

Business Details

About Us:

Fortune, India's biggest edible oil brand, is all set for the next level of growth with Fortune Mart - flagship franchisee stores where all Fortune products will be available under one roof. Fortune has now become a part of millions of Indian households with a wide range of products including a variety of edible oils, atta, rice, pulses, sugar, besan, sattu, soya chunks, suji, maida. Fortune Mart will leverage this brand equity by offering these products at a broad price spectrum to different customer groups.

In addition to a wide range of products, Fortune Mart will offer a whole lot of reasons to attract a steady flow of customers round the year - combo deals, festive deals, live bakery, and the overall experience of shopping at an exclusive Fortune outlet. In a very short span we've opened 15 Fortune Mart outlets across India. And this is just the beginning!

Fortune Mart Support

> Assured 40% Return on Investment 

> Gross Margin 10% - 12% and 50% - 70% margin on Bakery 

> AWL will support the Franchise With 

  1. 1 Person salary

  2. Combos/Discounted Offers 

  3. Promotional and Digital Activities 

  4. Dedicated company software for billing 

  5. Integration with Fortune Online App 

  6. Free Live bakery setup worth 2.5 Lacs

  7. Direct Supply from company on discounted rate 

> Outlet will be designed as company's standard and guidelines

> No royalty

> No franchise fees

Our Requirements

> A space upto 400 to 800 sq. ft.

> On time setup cost Rs.9-12 Lacs

Apply for franchise

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Investment Details

Operations Commenced On : 2020

Date Commenced Frachising / Distribution : 2020

Master / Multi Units

Area Investment Unit/Brand Fee Master/Brand Fee Royalty/Commission

Country Wise Rs. 5lac - Rs. 10lac -NA- -NA- -NA-

Region Wise Rs. 5lac - Rs. 10lac -NA- -NA- -NA-

State Wise Rs. 5lac - Rs. 10lac -NA- -NA- -NA-

City Wise Rs. 5lac - Rs. 10lac -NA- -NA- -NA-

What areas are available for Unit franchise? : State Wise

Where are you looking for expansion?

North West East South Center Union Territories

Himachal Pradesh
Jammu and Kashmir
Uttar Pradesh
Arunachal Pradesh
West Bengal
Tamil Nadu
Andhra Pradesh
Madhya Pradesh
Andaman and Nicobar,Pondicherry,Chandigarh,Lakshadweep,Daman and Diu,

Is there exclusive territorial rights given to a unit franchise? : Yes

Are any performance guarantees given to unit franchisees? : Yes

What is the anticipated percentage return on investment? : 140

What is the likely pay back period of capital for a unit franchise? : 1-1 Month

Are there other investment requirements? : Yes. Infrastructure(standardized by AWL), equipments(Computer, product scanner, etc)

Property Details

What type of property is required for this franchise opportunity? : Commercial

Floor area requirement : 400 - 800

Preferred location of unit franchised outlet:? : Residential areas


Do you currently have detailed Operating Manuals for franchisees? : Yes

Where is the franchisee training done? : In the outlet

Is field assistance available for franchisees? : Yes

Will someone from Head Office assist me when I open my franchise? : Yes

What IT systems do you presently have that will be included in the franchise? : Yes

Other Details

Do you have a standard Franchise Agreement? : Yes

How long is the franchise term for? : 3 years

Is the term renewable? : Yes