Sporty franchise

Tags: sports, franchise, kolkata, kids, Child, Sporty Beans, Karan, franchising

By: Namita Bhagat | April 21, 2011 | comments (0 ) |

Sporty franchise Fulfilling a major need gap in the area of sports programs for kids is the brand Sporty Beans. Kapil Sareen, Director (Operations), Sporty Beans shares his experience of participation in recently held FRO Kolkata, organised by Franchise India Holdings Ltd.

Namita Bhagat (NB): Share the origin and growth of your company and how did the company opt for franchise route?

Kapil Sareen (KS): Seeing a major need gap in the area of sports programs for kids between the age group of 2.5 to eight years, I began my research to try and come up with a solution to this need gap and after months of intensive research and development, I began the Sporty Beans program. Child safe equipment was imported from five countries, a structured curriculum was in place, coaches were hired and trained and in January 2010, the program was launched in Pune. Today, we boast of two centres and over a 250 kids enrolled with us.

This business is one that needs personal attention and presence of the owner because it is one that caters to children of a young age. Also, our USP is the way we dispense our curriculum to the kids and so it is extremely important that the owners of the business are hands on to ensure quality control. This is why we opted for the franchise route. So that we can spread all over the country but at the same time ensure that the quality of our program does not suffer.

NB: Promotional strategy plays a very significant role in the appropriate growth of the brand. Kindly elaborate on the strategy you adopt to enhance the reach of your brand?

KS: On a local level, we do discovery days at various locations around the city including schools, housing societies, clubs etc. For the franchising opportunity, we have been attending FRO’s all over the country and have been doing email blasts along with presence on the Franchise India websites and magazines.

NB: Sporty Beans participated in FRO, Kolkata, what factors motivated you to participate in the event?

KS: We have been participating in FRO’s for the last year and we have seen that the FRO is an excellent platform to meet potential franchisees and to showcase our program to the right audience. Since we had not introduced our program to Kolkata, we opted for the FRO.

NB: Share your experience of being one of the participating companies at FRO.

KS: As always, the FRO was very well organised though we felt that the number of visitors at Kolkata were less than expected.

NB: How do you think the brands’ participation in the event would contribute to the growth of your company?

KS: As I have said earlier, the FRO is the best possible platform for us to showcase our program to potential franchisees. I am sure that a significant amount of business will be generated through the potentials generated through the FRO.

NB: What advice would you like to give to the entrepreneurs and investors aspiring to participate in the show to get maximum benefits from it?

KS: I feel that when attending the show, one must be thoroughly prepared with all aspects of their presentation so as to be able to satisfy all queries raised by visitors. Also, it is extremely important to know the city and its major localities before attending the FRO so that an informed discussion can be had with visitors. Once these two issues are covered, the participants in the show should have no trouble.



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