Flowery Gains

Tags: Ferns ‘N’ Petals, weddings, franchise, floral, boutiques, franchising, retail, brand, FRO, Jaipur

By: Namita Bhagat | March 29, 2011 | comments (0 ) |

Flowery Gains The only branded retail chain of floral boutiques in India having expanded quite successfully via franchise route is Ferns N Petals Pvt. Ltd. Pawan Gadia, CEO, Ferns N Petals Pvt. Ltd shares his experience of brands’ participation in FRO Jaipur hosted by Franchise India Holdings Ltd.

Namita Bhagat (NB): Elaborate on the origin and growth of your company and how did the company opt for franchise route?
Pawan Gadia (PG): Ferns 'N' Petals, a name synonymous with flowers and freshness, weddings and happiness, was founded in 1994. Started as a single outlet FNP opted for the franchise model in 1999 and with a strong team to support the franchisees the company established themselves on the path of growth with a successful franchise model, today, Ferns 'N' Petals has become the only branded retail chain of floral boutiques in India with 110 outlets Nationwide.FNP has revolutionised the concept of franchising in this sphere.

NB: How do you think promotional strategy plays a significant role in the appropriate growth of the brand? Kindly elaborate on the strategy you adopt to enhance the reach of your brand?
PG: FNP conducts media visits to their outlets in order to publicise the brand and to grab more attention of the consumers on timely basis. Also, FNP opted for franchise for the promotion and to increase the reach of the brand. Apart from this we do engage ourselves with various tie ups with other major brands for cross promotions.

NB: FNP has participated in FRO, Jaipur. What factors motivated you to participate in the event?
PG: FNP participated in FRO because we are keenly focused on expanding the reach of our brand to the consumers. FRO is presented by Franchise India Holdings Ltd. and Indian Franchise Association (IFA) and supported by Ministry of Micro Small and Medium Enterprises, Government of India. This also motivated us to participate in the FRO considering it as a wider platform for manifesting our policies of growth and offering franchise to the capable people.

NB: Share your experience of being one of the participating companies at FRO.
PG: FRO is a big platform for companies like us who are willingly looking out for growth opportunities. The experience of participating in FRO was an outstanding one as it gives a place where you can put forth your policies and terms for giving out franchise and people who are interested can easily approach you. The FRO is the one of its type offering such a marvelous opportunity to organisations to grow and expand.

NB: How do you think the brands’ participation in the event would contribute to the growth of your company?
PG: Yes, absolutely. Participation in FRO definitely contributes towards the growth of a company. As your company gets more exposure in terms of business to business with the companies present at the fair and you get vast area full of growth opportunities for your company. It not only contributes to B2B exposure but also provides the B2C expansion and increase in sales as when you have more franchise you are giving out your consumers easy way to reach you rather than going for another options available in the market.

NB: What advice would you like to give to the entrepreneurs and investors aspiring to participate in the show to get maximum benefits from it?
PG: We would just suggest them that if you want to maximise your profit out of the FRO be straight and clear in your terms and policies for franchising so that you can easily attract capable people for the growth of your business.


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