Advocating ‘clean & green’ environment

Tags: Cleaning solutions, Australia, Melbourne, franchise, franchising, FRO, Mumbai, India, Keen To Clean, environment.

By: Namita Bhagat | May 28, 2011 | comments (0 ) |

Advocating ‘clean & green’ environment Based out of Australia, the brand synonymous with best standards and business practices offers both domestic & commercial cleaning solutions. In an interview, Brijesh Purohit, MD, Keen To Clean Group Pty Ltd shares his experience at FRO, Mumbai, 2011.

Namita Bhagat(NB): Brief us about the origin and development of your company? And how did the company opt for franchise route?

Brijesh Purohit(BP):‘Keen to Clean Group’ was incorporated in Melbourne, Australia in 2003. I and my business partner had worked for another cleaning firms prior to 2003 and left to form the Keen to Clean Group out of frustration with poor standards, poor customer service and techniques. The Group has grown steadily ever since.
Cleaning may seem as an easy task, but it really is not and we provide cleaning services that can carry out your house chores within budget. As a trusted name in the cleaning business, you can be assured that your home is safe with us. Our cleaners are trained and certified, and background-checked before deploying them to your home. On our end, we make it certain that all cleaning jobs done are spic-and-span on time.

Our mission is to provide unmatched customer service and an excellent cleaning job to our valued customers. As an advocate of a clean and green environment, we use cleaning products that are safe for you, your place and the environment.

NB: How and when did the company opt for franchise route?

BP: We believe if the franchise system set up properly then it is win- win situation for franchisee and franchisor. That is the main reason why we choose to take franchise route and began franchising in Australia in 2008 and we have started franchising in India from this year. Our vision is to be one of the best cleaning service providers in India as well.

NB: Promotional strategy is a part and parcel of brand’s appropriate growth. Kindly elaborate on the approach your company adopts to enhance its reach.

BP: Yes, you are correct. We carry some survey before applying any promotional strategy but you can not be right all the time. We learn from our experience and results. We apply promotional strategy and then check ROI, if we are achieving our ROI then we continue with that strategy.

NB: Your Company has participated in FRO Mumbai. What factors inspired you to participate in the event?

BP: Again, this is the part of our initial strategy. Franchise India is a brand known in franchise sector so we choose to participate in the event.

NB: Share your experience of being one of the participating companies at FRO.

BP: I must say that FRO event has its niche. The promotional activities of Franchise India are bringing traffic to the event which is helping all companies who are participating.

NB: How do you think the brands’ participation in the event would contribute to the brand’s growth?

BP: As mentioned above, by having more people visiting event it is certainly helping brand recognition. I believe it also adds creditability to the brand as FRO events have its own place in the franchise domain.

NB: What advice would you like to give to the entrepreneurs and investors aspiring to participate in the show to get maximum benefits from it?

BP: I certainly believe that the new brands should participate in to these events as it will create credit to their own brand. People have perception that brands who are participating are big brands.

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