A lot of International brands have made inroads onto the Indian shores via franchise route. Here we try to analyse what were the reasons responsible for their entry into India, the challenges faced by them, and the strategies they are adopting to capture the Indian franchise market.

Showing 1 - 4 Interviews out of 4

Advocating ‘clean & green’ environment

Advocating ‘clean & green’ environmentBrijesh Purohit (MD) , Keen To Clean Group Pty Ltd

Based out of Australia, the brand synonymous with best standards and business practices offers both domestic & commercial cleaning solutions. In an interview, Brijesh Purohit, MD, Keen To Clean Group...

May 28, 2011        0  Comments

Icy treat

Icy treat Mrityunjay Kumar (Business Head India) , New Zealand Natural

Acknowledging franchising as the best way to grow business New Zealand Natural, an ice cream chain opened its first store in 1990. Mrityunjay Kumar, Business Head India, New Zealand Natural shares...

Apr 05, 2011        0  Comments

Befitting Profits

Befitting ProfitsSrileka Reddy (Director-Marketing) , SNAP Fitness

Despite being launched in the peak of recession the club was a runaway success with 500 registered members in presales even before the club opened. In an interview, Srileka Reddy (Director-Marketing),...

Mar 10, 2011        0  Comments

Grabbing a handful of fairer share

Grabbing a handful of fairer shareManisha Ahlawat (Master Franchisee) , Vivafit India

Fitness centres especially for women are still in its nascent stage. To capture this growing segment, Manisha Ahlawat has signed Vivafit, a European fitnesss centre as its Master Franchisee. In an...

Jan 20, 2011        0  Comments