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June
14-15, 2014
Eros Hotel, Nehru Place,
New Delhi

Conference Agenda

  DAY 1 - June 14, 2014
10:15 - 10:30
INAUGURATION AND LAMP LIGHTING
10:30 - 11:15
Inaugural Session
Great Brands + Large Franchisees = Multi-unit franchise success

Session Highlights
  • How to be a successful Franchisor/ Franchisee Partner to multiple Brands across locations and how to maximize Profitability
  • From Management to Leadership: How to manage your business strategically when expanding to a multi-unit operation
  • Staying focused on core values of the business and serving the customer
  • What qualities to look for in a franchisor, how to evaluate earnings claims, analyze franchise agreements and minimize risks.

Mr. Trevor Robinson Senior Director of Marketing for Famous Brands International
Mr. Harley Finkelstein, Chief Platform Officer, Shopify
Mr. Sam Chopra, Chairman, CybizCorp
11:15 - 11:30 Networking Tea
11:30 - 12:30
Session 1
GROWING FROM 1 TO 10 UNITS & CREATING INFRASTRUCTURE TO SUPPORT 20-30 UNITS

Session Highlights
  • What is the Structure /Setup of a multi-unit organization?
  • How do you sustain growth as a profitable multi-unit operator without stretching beyond control?
  • People Planning for Building a growing, sustainable multi-unit company
  • Outsourcing – Why, When, What, and How?
  • Best Practices in HR, marketing, finance, accounting, operations & training

Mr. Asif Merchant, Managing Director, Catwalk
Mr. Arka Dhar, Director, Brand Access
Mr. Atul Ahuja, VP Retail, Apollo Pharmacy
Mr. Alokendra Banerjee, Director (Marketing), NTC
Mr. Samir Sahni, Director, JDS Apparell
12:30 - 13:30
Session 2
INVESTING IN A MASTER FRANCHISE/AREA REPRESENTATION MODELS

Session Highlights
  • Different types of area representation models & how they are typically executed.
  • Roles of standards of operation, compliance and earning claims in the process.
  • What are the initial opening fees and how the royalties are split?
  • What does the development agreement look like?
  • Who is responsible for site selection, collections, ongoing training and support?

Mr. Shivendra Kundra, Founding Partner, Kundra & Bansal
Mr. Robert Beausoleil, Director of International Business Development, Barbecue Garden
13:30 - 14:30 Networking Lunch
14:30 - 15:30
Session 3
FINANCIAL DYNAMICS & VALUATION TRENDS IN MULTI-UNIT BUSINESS

Session Highlights
  • What does PE /VC company seek in Multi-unit /Multi-Brand Operation
  • Using private equity vs. conventional/SBA financing to achieve growth, unit-by-unit or by acquisition.

Ms. Seema Jhingan, Partner, Lex Counsel Law Offices
Mr. Chandan Kumar, Vice President, Baring Private Equity Partners Pvt. Ltd.
Mr. Sanjay Sondhi, Vice President, Brand Capital
Mr. Pratul Gupta, Vice President – Portfolio, Avigo Capital Partners Pvt. Ltd.
Mr. Deepesh Garg, Managing Director, O3 Capital
15:30 - 16:30
Session 4
PROFITABILITY MASTER CLASS: FOCUS ON UNIT PROFITABILITY AND PERFORMANCE

Session Highlights
  • Driving Profitability through cost control
  • Keeping a Sharp control on what's going on in the back of the house?
  • Creating "economies of scale". How to control costs by developing in House efficiencies
  • Metrics That Matter – cost of goods sold, inventory turnover, accounts receivable and turnover, costs of goods sold/accounts, payable, accounts payable turnover.
  • Reports That Matter – daily dashboards, KPI, etc. Know what is Happening before its too late.
  • Benchmarking – comparing your business against prior years, against future plans, against industry standards

Mr. Vikram Varma, Head Marketing, Costa Coffee(Master franchise of DIL)
Coach Harish Mehta, Business & Executive Coach, Action COACH, Law of Attraction Coach, Certified Mind Mapping Trainer
16:30 - 17:00 Closing remarks & End of Day One Conference
  DAY 2 - June 15, 2014
10:30 - 11:15
Session 1
Collaborative Means Profitable: A Franchisor- Large Franchisee Relationships Track

Session Highlights
  • Factors that help multi-unit franchisees get a better leverage with franchisors
  • Understanding about Franchise Disclosure in Franchise Arrangements when going multi-unit to multi-concept
  • How does a Franchise mergers and acquisitions/Fund raising at Franchisor level affect the multi-unit franchisee
  • Exit Strategies & Succession Planning

Mr. Rajeev Goswami, Lawyer - Corporate, IP, Real Estate , Corp Trainer, Partner, RGA - Advocates & Solicitors
Mr. Akshat Sulalit, Partner, Kaden Boriss India
11:15 - 11:30 Networking Tea
11:30 - 12:30
Session 2
ACCELERATING THE PROCESS OF NEW STORE OPENINGS: A Real estate Evaluation

Session Highlights
  • Real Estate: Own It, Lease It, Manage It
  • Rules of Negotiating New Leases for Multiple stores or Renegotiating Existing Ones
  • What is the ROI for pursuing non-traditional sites vs. traditional sites?
  • Co-branding: The Advantages of Putting your Multiple brands under One roof

Ms. Benu Sehgal, Vice President & head, DLF Utilities Ltd - Saket
12:30 - 13:30
Session 3
HOW TO EXPAND AS A MULTI UNIT OPERATOR

Session Highlights
  • Measure, monitor, and reinforce – what's working, what's not working.
  • Steps in Rationalisation of internal systems and processes from time to time
  • How can a portfolio be managed to drive the overall corporate growth
  • Which symptoms signal a sub-optimized portfolio
  • Managing multiple brands: growing winners andharvesting losers

Mr. Avinash Agarwal, Director, Food Jockeys, Master franchisee of Classic
Rock Cafι, Regional franchisee – Cocoberry
Ms. Manisha Ahlawat, Master Franchisee, Vivafit
Mr. Kumar Bimal, Vice President – Marketing, International Tractors Limited – Sonalika Group
Ms. Mona Singh, Vice President, Sesame Schoolhouse
13:30 - 14:30 Networking Lunch
14:30 - 15:30
Session 4
Building Franchise Programs for Multi-Unit Growth - A FRANCHISER OUTLOOK

Session Highlights
  • The Key Elements of a successful franchise Programme that will attract experienced multi-unit operators?
  • How to Identify and Recruit Star Multi-Unit Operators: Evaluating a Franchisee for Multi-Unit Growth
  • How will a franchisor’s operational, real estate support, technologies, marketing, products and brand support differ to multi-unit franchisees vs. Single unit franchisees
  • How to not let you brand get under-valued in a diverse Business Portfolio of the franchisee

Mr. OP Manchanda, CEO, Dr. Lal Path Labs Pvt Ltd
Mr. S. Ravi Kant, CEO Eyewear Business, Titan Company Limited
Mr. Anish Goel, Managing Director, Victorinox India (P) Ltd.
15:30 - 16:15
Session 6
HOW CO-BRANDING & CO-MARKETING CAN BRING EFFICIENY

Session Highlights
  • How Digital Technologies can Drive Profitability
  • Social Media, Marketing & Mobile Payment strategies
  • How co-Branding and co-marketing of multiple brands can be done in digital space
  • How to break your brand from the clutter in online space

Mr. Kapil Nakra, Co-founder and CEO, Digital Vidya
16:15 - 17:00 Networking Tea and Proceed to Exhibition

 

 

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