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Master Franchise Show 2015

13 - 14, 2015,


Born in November 1960 in Johannesburg, South Africa, to a small, close-knit, middle class family, from a very young age, Gordon had an eye for business, always interested in new ways to make money.... and have fun! Matriculating from Eden College in Johannesburg in 1978, Gordon went on to study a Bachelor of Commerce at the University of Witwatersrand, learning basic business curriculum.

It was while working with the international advertising, marketing and public relations agency that Gordon was recognised as the Ernst & Young Business Personality in January 1991.

Gordon is adamant that some people learn to be enterprising while others are natural born entrepreneurs. Entrepreneurial in his own right, Stan attributes his success to his sense of humour, and ability to not take himself too seriously:

After acquiring the iconic Mr Whippy brand in 2000, Gordon went on to build his business, purchasing Pretzel World in 2005, Cold Rock Ice Creamery in 2009, Nutshack in 2010, Trampoline Gelato and Europa Coffee drive-thru in 2013. He set up the Franchised Food Company in 2009 to hold the interests of the various businesses, which is now made up of 160+ stores across the country.

In 2014, the Cold Rock brand successfully expanded internationally into the overseas marketplace, opening franchises in Ho Chi Minh City, Vietnam, with further expansion planned for the coming months across the various brands.