Van Heusen plans 40 EBOs

Van Heusen, a premium brand of Madura Fashion and Lifestyle has plans to raise the count of its outlets to 160.

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Mar 31, 2011 | comments (0) |

Van Heusen plans 40 EBOs

Van Heusen, a premium brand of Madura Fashion and Lifestyle has plans to raise the count of its outlets to 160. It is set to open additional 40 selective outlets by the end of March 2012, confirms Ajay Ramachandran, Brand Head, Van Heusen. Out of these 40 outlets, around 34-35 outlets will be opened through franchise model. Van Heusen currently has 120 exclusive outlets across India.
The company is aiming all the tier II and tier III towns that have potential for its expansion. “The expansion would be definitely in every state capital as well as in tier II and III towns in each state,” said Ramachandran.

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