With over 24 years of experience in retail leadership, he specializes in driving growth, profitability, and brand innovation across diverse markets. As the CEO of AJIO Business and Trends Footwear at Reliance Retail, he oversees an expansive portfolio, managing P&L to ensure sustained revenue growth and operational efficiency. His expertise spans the development of scalable retail formats, pioneering B2B and B2B2C strategies, and bridging the gap between organized and unorganized retail sectors.